“Circana has conducted research on this topic for more than three years, consistently finding that gene-edited pork scores in the upper quintiles, which indicates average to above average purchase likelihood,” said Staci Covkin, Circana Principal of Innovation, Consumer & Shopper Insights.

Read the full press release to see more details about the research.

Genetics that prepare you for tomorrow
Future diseases need proactive solutions. PIC is leading with:
• F18 & F4 resistance in maternal lines
• PRRS-resistant pigs
• GNX health performance tracking
• Immunity traits in sow selection

Stronger Starts, Fewer Losses
Every piglet lost before weaning is a missed opportunity—and a direct cost. In systems focused on output and welfare, survivability has become a make-or-break metric.
A 1% increase in preweaning survival in a 1,000-sow herd = up to 400 more pigs/year. That’s more pigs to market—and more margin.
PIC genetics prioritize piglet robustness, not just prolificacy:
• Higher birthweight
• Improved uniformity and early suckling behaviour
• 93.5% survival in Camborough herds
• >94% in elite X54 systems
Stronger starts mean smoother farrowings, fewer losses, and more confidence in your sow herd.
Want to increase piglet survival and profitability? Ask us how Camborough and X54 make it happen—and learn more about our genetic solutions.

Reliable reproductive cycles for long-lasting results
PIC sows maintain over 2.4 farrowings/year until the 5th cycle, with short heats and consistent production. More regular cycles = fewer unproductive days and greater efficiency.
Discover how PIC is building a solid foundation for the future!

Heavier at birth, more independent

Fewer than 6% of Camborough piglets weigh under 900 g today (vs. 10% in 2015). More weight = less care, better survival, and faster growth.

See the impact of our maternal selection → https://gb.pic.com/newsletter-picmatters/

#PICUK #BirthWeight #VigorousPiglets #GeneticSelection #SwineGenetics

Gene editing meets your fruit bowl: Bananas that stay fresh longer, with a small gene edit, which is approved for sale in the U.S., Canada, and more.  
Scientists have developed a non-browning banana that stays fresh longer, helping reduce food waste: one of the biggest strains on our environment.
This is just one example of how innovation is delivering everyday benefits for a growing population.
Follow along in our new series on gene editing in action!

Smoother farrowing, fewer interventions
Thanks to strong structure and calm behaviour, PIC sows reduce complications: less stress, fewer crushings, and more viable piglets from birth.
Discover how PIC makes farrowing easier

Healthier pigs, healthier planet.
A new European Life Cycle Assessment confirms that a full program PIC pig (sire + dam) delivers a 7.7% reduction in greenhouse gas (GHG) emissions compared to the industry average.
As the FAO recently reported, 'improved genetics is one of the biggest opportunity for sustainably increasing productivity and decreasing GHG emissions in the livestock sector.
From innovations like our PRRS-resistant pig to continuous efficiency gains in our breeding lines, genetics are a powerful tool for building a more sustainable pork supply chain.

Robust sows with a calm temperament: ready for freedom
PIC genetics such as Camborough and X54 are designed to thrive in crate-free farrowing systems. Over 85% remain robust after five parities, with less than 5% culled for locomotion issues.
Learn more about sows built for the future of farming

#PICUK #AnimalWelfare #RobustSow #CrateFreeFarrowing #SwineGenetics

From Europe to North America and beyond, experts agree that tackling PRRS through innovation could redefine the future of pig production.
Dr. Miguel Ángel Higuera from Spain shares how PRRS resistance, transparency, and scientific progress can drive healthier herds and more sustainable systems worldwide.
Read his full perspective and see how global progress starts with shared innovation.

#PigFarming #AgInnovation #PRRSResistantPig #SustainableFarming #AnimalWelfare #FutureOfFarming